Creating meaningful content.

It's what many of us strive to do, especially in business. And social media allows businesses to make that connections with their customers.

But it has to be done the right way. Just because you're active on Facebook or Twitter or whatever, it doesn't mean that you are being effective in this area.

In this week's Brand Buzz, Jaci Russo sits down with Rob Kirkpatrick of "Acadiana's Morning News" to discuss five ways your business can be more meaningful online:

  • Connection
  • Originality
  • Advancement
  • Engagement
  • Creativity

How do you apply each of these? Which one is most important? Jaci answers all your questions.