Showing 105 Results for brand buzz

With the recent misfortune of Carnival Cruises, as well as Royal Caribbean's own mishaps, Royal Caribbean chose to take the national spotlight via the Tony Awards. Russo says Carnival missed out on a prime opportunity to showcase themselves.

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Jaci Russo stopped by the KPEL studios for her weekly "Brand Buzz" segment on "Your Afternoon Drive Home," and popular music streaming service Spotify was the topic up for discussion.

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The potential QR code replacements are already waiting in the wings.

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In her normal weekly appearance on the "Afternoon Drive Home," Jaci Russo sat down with KPEL's Nathan Pike and Brandon Comeaux to talk about changing the conversation and about how effective brands monitor what's being said about them

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"They really dug deep--everything was emotional," Russo said. "It was always the way to make it a positive experience for somebody."

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Russo said this type of magnetic marketing is not unlike the two poles of a magnet: both poles are needed for the magnet to work properly. So it is with you business, she said.

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We have all seen it.  A friend posts something that you know they will regret later.  Or maybe it was you, who posted something about work or a friend, not meaning for it to get back to them.  We sometimes forget that the things that we put on Facebook and Twitter are very public and quite pe

The social media world has gotten a little bit bigger and now includes an upstart that recently got attention as being the most downloaded social media app in the iTunes store.  That upstart is Pheed.

But what

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If you keep hearing talk about social media and you haven't gotten started yet, you might wonder just what to do.  Jaci Russo stopped by the Afternoon Drive Home to talk about it.

One of the things that Russo sai

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We have seen it recently with both the Carnival Triumph situation and the receipt from an Applebees that someone took the tip off of, situations where social media was a help or a hindrance.  Jaci Russo stopped

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So now that we are a week removed from the Super Bowl and the deluge of ads that hit the airwaves, who was the advertiser that most benefited from spending all of that money for a commercial?  Jaci Russo stopped by the Afternoon Drive Home and told us that we just might be surprised.  Russo said,
Quite hon

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As we wrap up what happened at the Super Bowl, many people, since they are not Ravens or 49ers fans, were paying more attention to the commercials.  But were they good this year?  Jaci Russo came on

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