Believe it or not, those logos you normally associate with well known companies--the multi-colored peacock feathers of NBC, the famous Apple of Apple--are not logos at all but rather symbols that represent the company's brand.
The secret to a successful social media page is to create engaging content that people want to share, according to Jaci Russo, who joined "Nathan & Bernie in the Morning" for the weekly Brand Buzz segment.
On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed 'Google Ad Words'. With more and more people relying on social media for news content Russo suggested to reach those people,
You've got to use one of the search engines. That's where they're spending their time. That's where you need
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