There are many factors to building a positive and growing brand.  But, did you know that having fun is one of the biggest and best steps in building a brand?  Jaci Russo spent some time talking with us on the Afternoon Drive Home about a recent event for the Russo Group that helped them in building the brand.  They had an office Olympics.

The point of all of it was to have fun.  Russo reminds us that there are many benefits to taking the time to have fun.  They include:

  • Team Building
  • Taking a Mental Break
  • Recharging
  • Corporate Culture
  • Recruitment

Russo said,

When an organization makes fun an important part of culture and you will see people happy to be there and happy to help and more invested in the company and more willing to do what it takes to get it done right.

Hear the complete conversation below: