The world of blogging is something that has built experts in many different fields.  In this edition of "Brand Buzz," Jaci Russo sits down with KPEL's Jeremy Lawrence to talk about how you can spend just 10 minutes to build trust with your customers by blogging in your area of expertise.

Jaci says that, "by sharing your knowledge and wisdom and specialization in your field, people come to realize that you know what you are talking about and they're able to say, 'Wait a minute, I think this person is kind of smart, they sort of have their act together, I will trust them' which is the first step of building a brand."

Check out the rest of what she had to say in the complete interview below: