On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed using a third component to build your brand.

According to Russo,

You know the whole idea is to build 'buzz' around your brand. I think everybody focuses on how expensive advertising is with traditional media. Or all the new options with social media and they forget the day to day things they could be doing.

Those are the things you become famous for and those are the things that keep people talking about your brand.

We asked Jaci if she could illustrate what she meant and she said,

Whether you're taking care of a customer who's having to wait in line a long time by giving them a free sample or maybe you've developed a tradition and so you serve nice warm peanut butter and jelly sandwiches each night at 10 o'clock. Those are the things you become famous for and those are the things that keep people talking about your brand.

Wrapping up Jaci said,

Sometimes you need to look inward and ask, what sort of experience am I delivering?

To hear the entire discussion on how to add that third component to your advertising click on the blue arrow below:

To get more great information on branding visit Jaci's blog www.razorbrandingblog.com. You can even download a free e-book.