Brand Buzz: Finance Industry And Social Media

KPEL's Jeremy Lawrence talks with Jaci Russo about how banks can use online branding and social media tools to help their business in this edition of Brand Buzz.

-Jaci points out that banks, on the most part, do not use online branding and social media.

-Jaci talks about how banks can set themselves apart by using online branding and social media.

-Jaci discusses big banks vs. small banks in their uses of branding.