KPEL's Jeremy Lawrence talks with Jaci Russo about how banks can use online branding and social media tools to help their business in this edition of Brand Buzz.

-Jaci points out that banks, on the most part, do not use online branding and social media.

-Jaci talks about how banks can set themselves apart by using online branding and social media.

-Jaci discusses big banks vs. small banks in their uses of branding.