If you're a small business owner and have no clue what "Search Engine Optimization" means, you may be missing out on a large part of your online market.

In this week's Brand Buzz, Jaci Russo shared some important details about making you, or your business, more visible to potential customers who scour the World Wide Web via Google.

The verb "google" has been added to the English lexicon because it is such a dominant force on the Internet, especially in its role as a search engine. Using the rules and guidelines that Google sets to advertise on the Web can be beneficial to your small business.

Russo said Google has recently made changes to the way it places advertisements on your computers' or mobile devices' browsers.

To read more about these changes and how they may affect you, visit razorbrandingblog.com. There you can also read about any other topics that Jaci Russo has shared on KPEL's Brand Buzz in the past.