This week Russo Branding's Jaci Russo discusses effective fundraising.

With our area's giving spirit, Acadiana residents are not afraid to support initiatives they believe in. But your company must keep a few important things in mind to make fundraising effective.

Today on Acadiana's Morning News, Jaci outlined several strategies that can make fundraising effective and headache-free.

Check out the weekly Razor Branding Blog on sensible tips to grow your company's online presence, social media use and many other branding and marketing initiatives.