Today on KPEL's weekly Brand Buzz segment Jaci Russo stressed building your brand with team members who are dedicated and driven to represent your business' style and profile.

Russo says you need to make sure that everyone in your company knows, understands and believes in your message.

By hiring and training the right people, you can ensure that the image that your company projects is positive and productive.

To further tap into Jaci Russo's knowledge about branding and marketing, visit brandrusso.com or brandrusso.com/#blog for past Russo Branding Blog entries.