Branding vs. Pigeonholing: Brand Buzz

KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about how to build your brand through social media and differentiate without getting pigeonholed in this edition of Brand Buzz. 

• Jaci advises not to try to be all things to all people. It's crucial that you have a specific target audience.
• She says an important part of branding is finding your niche.  "Find your niche, it'll make you rich." You have to be different.
• She uses Walmart and Starbucks to illustrate her points.