Reddit / Buntcunny

You've probably seen the medieval themed Bud Light commercials featuring the mysterious catch phrase "Dilly Dilly." A Minnesota brewer recently introduced a beer called "Dilly Dilly Mosaic Double IPA." AB-Inbev has trademarked the phrase, and sent a unique cease and desist order. Adweek reports the document, written on parchment, was delivered to Modist Brewing company by a town crier. Click here to see the video. Here's the really cool part. The crier also delivered a pair of Super Bowl tickets.


[Adweek] [Reddit]