NEW ORLEANS (AP) — The president of a business organization in New Orleans says the group is focusing on changing the image the city presents to businesses that are thinking about relocating or expanding.

Rodrick Miller, president and CEO of the New Orleans Business Alliance, told a luncheon Wednesday that many people often associate New Orleans with Bourbon Street, jazz and its port. But Miller said they don't think about the new things coming to the city like the film industry and technology companies.

The Times-Picayune reports ( that Roderick told the luncheon held by the Association for Corporate Growth that New Orleans has problems finding people for mid-management positions because people don't see New Orleans as a great place to raise a family.