OneAcadiana drops ‘Acadiana’ From New Campaign [BLOG]
In a new push by OneAcadiana, the place name ‘Acadiana’ has been wiped from marketing materials. The new way the group is marketing the area to other businesses outside the region as ‘South Louisiana #RealCajun’. The seemingly uninspired new name came after a lengthy study in association with the out-of-town marketing firm DCI. The company has also been behind rebranding efforts for cities similar in size to Lafayette.
In an interview with The Daily Advertiser, Dariel Curren with DCI said the change in the name of the region has to do with overall recognition. She says the competition for new business is a global one and that industry leaders don’t know what ‘Acadiana’ is. According to a study, many recruiters and key decision makers don’t even know that ‘Acadiana’ is a place. The thought is South Louisiana better describes the strategic location that is between Houston and New Orleans.
OneAcadiana, which was formerly known as the Greater Lafayette Chamber of Commerce, is charged with attracting businesses and employees for those businesses to our area. Their nine parish region has been known as Acadiana since the late 60’s and early 70’s. Apparently, that doesn’t go far enough in attracting new business to the area. In my opinion, it doesn’t matter what you call it. You have to sell it OneAcadiana. Our people are ready to get back to work.
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