There's a lot that local businesses and business owners can learn from the Oscars.

The prevailing theme throughout many of the films that received awards was the idea of perseverance and continuing on despite struggles. For example, a line from the movie Whiplash: "There are no words more harmful than 'good job."

"So it's good enough?" Russo asked. "It's not good enough. It needs to be 'great job.' 'Extraordinary job.' 'Incredible job.'"

Businesses need to expand and move where their audiences are, Russo said.

To listen to the full segment with Russo, click on the 'Play' button below.