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Brand Buzz

Brand Buzz

Jaci Russo KPEL Photo
Jaci Russo KPEL Photo
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Brand Buzz: Your Team Is Your Brand

Jaci Russo suggests building your brand with a team that reflects your company's style and profile.

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Jaci Russo KPEL Photo
Jaci Russo KPEL Photo
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Brand Buzz: Which Social Media Are Right For You?

With ever-expanding features and options, some social media outlets may suit you better than others.

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Jaci Russo KPEL Photo
Jaci Russo KPEL Photo
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Brand Buzz: Building People Builds Your Brand [AUDIO]

Jaci Russo joined Bernie and Rob this morning on Acadiana's Morning News to discuss the importance of what she calls "building people to build your brand," using people who enjoy and support your brand as advocates for your business on social media and in the local community.

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Jaci Russo KPEL Photo
Jaci Russo KPEL Photo
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Brand Buzz: Make Search Engine Optimization Work For You

What do your potential customers see when they google your business? If it's not what you'd expect, try upgrading your search engine optimization.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Jaci Russo Talks 5 Apps Your Small Business Should Be Using

Jaci Russo joined Bernie and Brandon on Acadiana's Morning News for her weekly Brand Buzz segment, offering listeners recommendations for the 5 apps they should be using if they own a small business.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz: Jaci Russo Talks Branding For The Greater Good

Jaci Russo of Razor Branding joined Brandon and Bernie for her weekly Brand Buzz segment this morning to talk about the success of Russo's campaign for Lafayette General, it's coverage in a recent magazine article, and how the campaign is an example of what Russo calls 'branding for the greater good.'

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz: Jaci Russo Talks Advertising Relationships And More

Jaci Russo joined Bernie and Brandon for her weekly Brand Buzz segment on Acadiana’s Morning News and offered her insight on how to assess the performance of the advertising agency that represents your business as well as the sad state of Louisiana sports.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Why A New Car Commercial Resonates With Women

Jaci Russo's "Brand Buzz" can be heard each Monday morning at 7:40 on "Acadiana's Morning News" on KPEL.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz – Jaci Russo On Voter Turnout & Negative Campaigning

Jaci Russo shared her thoughts on what political candidates can do to encourage greater voter turnout while also better ‘building their brands’ in this week’s Brand Buzz.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Thought Leadership and Content Creation: Brand Buzz

Any business with a web presence must do more than just maintain their website or Facebook page. Those companies must also be able to consistently generate original content as well.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Jaci Russo Questions New World Trade Center Logo: Brand Buzz

Jaci Russo questioned the cost and creativity of the new logo for the World Trade Center, saying the logo did not provide the emotional connection that wise brand leaders are encouraged to attain.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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On Brand Buzz – Entrepreneurship – Size Doesn’t Matter

Cajuns would see a problem and build a solution.

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