Brand Buzz

Jaci Russo stopped by the KPEL studios for her weekly "Brand Buzz" segment on "Your Afternoon Drive Home," and popular music streaming service Spotify was the topic up for discussion.

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The potential QR code replacements are already waiting in the wings.

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In her normal weekly appearance on the "Afternoon Drive Home," Jaci Russo sat down with KPEL's Nathan Pike and Brandon Comeaux to talk about changing the conversation and about how effective brands monitor what's being said about them

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"They really dug deep--everything was emotional," Russo said. "It was always the way to make it a positive experience for somebody."

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Russo said this type of magnetic marketing is not unlike the two poles of a magnet: both poles are needed for the magnet to work properly. So it is with you business, she said.

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As we wrap up what happened at the Super Bowl, many people, since they are not Ravens or 49ers fans, were paying more attention to the commercials.  But were they good this year?  Jaci Russo came on

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Two billion dollars.

That's how much money American consumers are expected to spend on Cyber Monday. After shopping in stores on Black Friday for great deals and bargains, shoppers turn their attention to the internet, where they can purchase hot-button items for often huge discounts

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Just when you thought you heard it all about the social media sites, one might be making a return.  MySpace had been figured to be one for the history books, but then something strange happened.  Justin Timberlake got involved in repurposing the site and turning it into a haven for musicians

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We have heard it over and over throughout the years, media makes the brand.  But what does that mean in today's world and how does that impact your business?  Jaci Russo stopped by to discuss it with us on the Afternoon Drive Home and she mentioned that what it means now is to have a strong plan moving into the holiday season that includes social media.  Russo mentioned,
If you don't remember anything else from our little chat t

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So what does politics, social media and your business have to do with one another?  Actually, a lot, according to Jaci Russo, who joined us today on the Afternoon Drive Home to talk about what you can learn from political candidates and their use of social media. 

Russo

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The Olympics has been something that we have all had that "feeling" about as we have watched our athletes compete for gold.  But how is it that the IOC has been able to get everyone on board while at the same time watching their brand closely?  Jaci Russo stopped by The Afternoon Drive Home to talk about it and mentioned that

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In this edition of "Brand Buzz," KPEL's Jeremy Lawrence sits down with Jaci Russo to chat about why word of mouth is more powerful than advertising.

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