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Brand Buzz

Brand Buzz

Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Jaci Russo Talks 5 Apps Your Small Business Should Be Using

Jaci Russo joined Bernie and Brandon on Acadiana's Morning News for her weekly Brand Buzz segment, offering listeners recommendations for the 5 apps they should be using if they own a small business.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz: Jaci Russo Talks Branding For The Greater Good

Jaci Russo of Razor Branding joined Brandon and Bernie for her weekly Brand Buzz segment this morning to talk about the success of Russo's campaign for Lafayette General, it's coverage in a recent magazine article, and how the campaign is an example of what Russo calls 'branding for the greater good.'

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz: Jaci Russo Talks Advertising Relationships And More

Jaci Russo joined Bernie and Brandon for her weekly Brand Buzz segment on Acadiana’s Morning News and offered her insight on how to assess the performance of the advertising agency that represents your business as well as the sad state of Louisiana sports.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Why A New Car Commercial Resonates With Women

Jaci Russo's "Brand Buzz" can be heard each Monday morning at 7:40 on "Acadiana's Morning News" on KPEL.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz – Jaci Russo On Voter Turnout & Negative Campaigning

Jaci Russo shared her thoughts on what political candidates can do to encourage greater voter turnout while also better ‘building their brands’ in this week’s Brand Buzz.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Thought Leadership and Content Creation: Brand Buzz

Any business with a web presence must do more than just maintain their website or Facebook page. Those companies must also be able to consistently generate original content as well.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Jaci Russo Questions New World Trade Center Logo: Brand Buzz

Jaci Russo questioned the cost and creativity of the new logo for the World Trade Center, saying the logo did not provide the emotional connection that wise brand leaders are encouraged to attain.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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On Brand Buzz – Entrepreneurship – Size Doesn’t Matter

Cajuns would see a problem and build a solution.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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On Brand Buzz – Building A Sports Brand Without A Tradition

They do very well in their conference and they do well, I think in part to their approach to branding.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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On Brand Buzz – Instagram Is Not Just For Kids

They really use Instagram to tap into their audience.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Today On Brand Buzz – Effective Use Of Comedy In Advertising

They do a great job of telling you about the features that they share in very funny way.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Google Ad Words Make Sense On Brand Buzz

On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed 'Google Ad Words'. With more and more people relying on social media for news content Russo suggested to reach those people,
You've got to use one of the search engines...

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