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Brand Buzz

Brand Buzz

Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Today On Brand Buzz – How Much Is Public Image Worth?

When does the endorsement, implied or otherwise, end?

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Today On Brand Buzz – A Fun Environment For Work

It can't just be the once a year Christmas party.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz – Breakfast Brand Wars Are On

On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed the Breakfast Brand Wars launched by Taco Bell.

Taco Bell has launched an ad campaign targeting McDonald's breakfast menu using a group of men and boys named Ronald McDonald in their ads. According to Russo,
They've really sort of proven how damaging

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz – Another Success Story

First and foremost, they are different.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz – First Idea May Not Be The Best One

It's not just about creative ideas, it's about logical ideas.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz – An Apology From Jaci

I did not have anybody in mind when we wrote the ten points or discussed them on the air.

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Jaci Russo photo by KPEL
Jaci Russo photo by KPEL
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Brand Buzz – Time For A ‘Gut Check’

These things don't just effect start-ups it can effect all companies in one way or another.

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Jaci Russo
Jaci Russo (from Razorbrandingblog.com)
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Brand Buzz – Are ‘Metrics’ That Important?

It's really hard to say this specific sale came from that specific post.

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Royal Caribbean
Royal Caribbean, Flickr user Tom Mascardo 1
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Royal Caribbean Wins at Tony Awards: Brand Buzz

With the recent misfortune of Carnival Cruises, as well as Royal Caribbean's own mishaps, Royal Caribbean chose to take the national spotlight via the Tony Awards. Russo says Carnival missed out on a prime opportunity to showcase themselves.

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Spotify
Spotify, Photo by Charles Eshelman/Getty Images for Spotify
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Spotify, The Cost Of Freedom — Brand Buzz

Jaci Russo stopped by the KPEL studios for her weekly "Brand Buzz" segment on "Your Afternoon Drive Home," and popular music streaming service Spotify was the topic up for discussion.

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Category: Brand Buzz Tags:
QRgravestone
QRgravestone, www.razorbrandingblog.com
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Is the QR Code Dead?–Brand Buzz

The potential QR code replacements are already waiting in the wings.

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Category: Brand Buzz Tags:
Jaci Russo
Jaci Russo (from Razorbrandingblog.com)
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Changing The Conversation–Brand Buzz

In her normal weekly appearance on the "Afternoon Drive Home," Jaci Russo sat down with KPEL's Nathan Pike and Brandon Comeaux to talk about changing the conversation and about how effective brands monitor what's being said about them

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Category: Brand Buzz Tags:

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