Brand Buzz

Red Lerille's Health Club can always be looked to for innovation.

I think it starts with putting the right people on the bus.

It's another way to separate your business from everybody else.

A lot times non-profits don't do a very good job of explaining who they serve and what they're about.

The thing that impressed me about the bakery is the marketing side of it.

Now it's a part of all these family photo albums from people who traveled from all over the world to come to downtown.

Sometimes you need to look inward and ask, what sort of experience am I delivering?

When does the endorsement, implied or otherwise, end?

It can't just be the once a year Christmas party.

On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed the Breakfast Brand Wars launched by Taco Bell. Taco Bell has launched an ad campaign targeting McDonald's breakfast menu using a group of men and boys named Ronald McDonald in their ads...

First and foremost, they are different.

It's not just about creative ideas, it's about logical ideas.

I did not have anybody in mind when we wrote the ten points or discussed them on the air.

These things don't just effect start-ups it can effect all companies in one way or another.

It's really hard to say this specific sale came from that specific post.

With the recent misfortune of Carnival Cruises, as well as Royal Caribbean's own mishaps, Royal Caribbean chose to take the national spotlight via the Tony Awards. Russo says Carnival missed out on a prime opportunity to showcase themselves.

Jaci Russo stopped by the KPEL studios for her weekly "Brand Buzz" segment on "Your Afternoon Drive Home," and popular music streaming service Spotify was the topic up for discussion.

The potential QR code replacements are already waiting in the wings.

In her normal weekly appearance on the "Afternoon Drive Home," Jaci Russo sat down with KPEL's Nathan Pike and Brandon Comeaux to talk about changing the conversation and about how effective brands monitor what's being said about them. When you talk about changing the conversation, first you have to know what the conversation is...

"They really dug deep--everything was emotional," Russo said. "It was always the way to make it a positive experience for somebody."