Brand Buzz

Russo said this type of magnetic marketing is not unlike the two poles of a magnet: both poles are needed for the magnet to work properly. So it is with you business, she said.

As we wrap up what happened at the Super Bowl, many people, since they are not Ravens or 49ers fans, were paying more attention to the commercials.  But were they good this year?  Jaci Russo came on the Afternoon Drive Home and shared her thoughts with us...

Two billion dollars. That's how much money American consumers are expected to spend on Cyber Monday. After shopping in stores on Black Friday for great deals and bargains, shoppers turn their attention to the internet, where they can purchase hot-button items for often huge discounts...

Just when you thought you heard it all about the social media sites, one might be making a return.  MySpace had been figured to be one for the history books, but then something strange happened.  Justin Timberlake got involved in repurposing the site and turning it into a haven for musicians...

We have heard it over and over throughout the years, media makes the brand.  But what does that mean in today's world and how does that impact your business?  Jaci Russo stopped by to discuss it with us on the Afternoon Drive Home and she mentioned that what it means now is to have a strong plan moving into the holiday season that includes social media...

So what does politics, social media and your business have to do with one another?  Actually, a lot, according to Jaci Russo, who joined us today on the Afternoon Drive Home to talk about what you can learn from political candidates and their use of social media...

The Olympics has been something that we have all had that "feeling" about as we have watched our athletes compete for gold.  But how is it that the IOC has been able to get everyone on board while at the same time watching their brand closely...

In this edition of "Brand Buzz," KPEL's Jeremy Lawrence sits down with Jaci Russo to chat about why word of mouth is more powerful than advertising.

In this edition of Brand Buzz, KPEL's Jeremy Lawrence continues the conversation with Jaci Russo on how to teach your children how to be good online citizens.

(KPEL) --In today's edition of "Brand Buzz," Jaci Russo sits down with KPEL's Jeremy Lawrence to discuss how parents can teach their children to become better digital citizens. It takes seconds for someone to take a screenshot and re-post it over and over and over again...

In this edition of "Brand Buzz," Carol Ross (filling in for KPEL's Jeremy Lawrence) sits down with Jaci Russo to talk about the importance of business cards.

In this edition of "Brand Buzz," KPEL's Jeremy Lawrence chats with Jaci Russo about how to make your business more appealing.

Jaci believes there are three main groups that you need to be aware of - Baby Boomers, Generation X, and Millenials.

In this edition of "Brand Buzz," KPEL's Jeremy Lawrence and Jaci Russo discuss how you can use the tools of social media to connect with your audience in a different way than others.

In this edition of "Brand Buzz," KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about your budget for ads--how you should calculate it and how much you should spend on marketing and advertising.   The stress comes from not knowing how to budget or plan or spend but when you have something that's all organized and ready and thought out it can be very relaxing. It ...

Jaci uses a local company to illustrate how to do this effectively.

In today's edition of "Brand Buzz," Jaci Russo sits down with KPEL's Jeremy Lawrence to discuss media management in the age of the internet. If you've been in the business for a decade or more, you're still thinking about Nielsens and Arbitrons and books...

Jaci Russo talks about how to take negative responses on your social media sites and turn them into positives for your company.

Jaci Russo talks about how twitter is used to connect businesses with each other.

Jaci Russo explains how you can use Linkedin to benefit your business.