Brand Buzz

What Is Your Budget? – Brand Buzz
In this edition of "Brand Buzz," KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about your budget for ads--how you should calculate it and how much you should spend on marketing and advertising.
The stress comes from not knowing how to budget or plan or spend bu…
Media Management In An Internet World–Brand Buzz
In today's edition of "Brand Buzz," Jaci Russo sits down with KPEL's Jeremy Lawrence to discuss media management in the age of the internet.
If you've been in the business for a decade or more, you're still thinking about Nielsens and Arbitrons and books...

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