BATON ROUGE, La. (AP) — Lt. Gov. Jay Dardenne is suing a pro-Medicaid expansion group over its use of the state's tourism slogan in a billboard campaign.

The suit was filed Friday in U.S. District Court in Baton Rouge. At issue is the use of the state's "Pick Your Passion" tourism message by the group MoveOn.

A MoveOn ad on an Interstate 10 billboard near Baton Rouge states: "Louisiana! Pick your passion! But hope you don't love your health. Gov. Jindal is denying Medicaid to 242,000 people."

Dardenne said Friday that the state has invested millions of dollars in the tourism campaign. He said organizations should not be allowed to use the brand for political purposes

MoveOn says the billboard message, also featured in a new TV ad, is protected by the First Amendment.


Information from: The Advocate,


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