Not many brands have what it takes to stand the test of time, but Disney arguably is the most tested, besting even Coca Cola. That's what Jaci Russo had to say as she sat down with Carroll Ross on this week's edition of "Brand Buzz."

First and foremost, everything at Disney centers around the emotional connection, Russo said.

"They really dug deep--everything was emotional," Russo said. "It was always the way to make it a positive experience for somebody."

Disney employees, are cast members as they're called, are used as emotional engines to further drive that point home, Russo said. And Disney continues their brand's future by keeping every generation inside the family, Russo said.