For years 'Geaux Cajuns' has echoed across the state and now UL has registered the rallying cry.

The phrase was registered with the U.S. Patent and Trademark Office on April 15, 2014 and Assistant Director of Brand Management at UL Matt Tarver said,

The term has been used by the University, particularly alumni, since the 1980's, and the University has used the term in commerce since the summer of 2009...Registration provides the University with ownership of this term at the strongest level, and it will lead to more products being made with the term 'Geaux Cajuns' on them.

Tarver went on to say,

So, this gives our fans another way to celebrate our passion for being 'Ragin Cajuns'.

According to the U.S. Patent and Trademark Office, owning a federal trademark registration has a number of advantages including among other things:

  • a legal presumption of ownership of the mark and exclusive right to use the mark nationwide
  • the ability to bring an action concerning the mark in federal court
  • the use of the U.S. registration as a basis to obtain registration in foreign countries
  • the ability to prevent importation of infringing foreign goods

in addition to the above listed benefits Tarver said,

Registration of 'Geaux Cajuns' strengthens our University's brand and at the same time, reflects the culture of the Acadiana area.