In this edition of "Brand Buzz," KPEL's Jeremy Lawrence sits down with Jaci Russo to chat about the fundamental core of branding - Focus -to know who you are talking to so you will know what to say.

I think it's crucial (to know the people you are selling to). If you don't, then I think chances are you may get lucky for awhile but eventually that luck will run out. And you won't be able to grow and expand with your audience as they change and mature.

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