In this edition of "Brand Buzz," Carol Ross (filling in for KPEL's Jeremy Lawrence) sits down with Jaci Russo to talk about how to use social media to attract people to your business.

You've got to hold something magnetic like bait and draw them media (is) a magnet and you are constantly putting out that bait and connecting and drawing people in to you...if you use these social media tactics right you're going to attract the attention you're looking for.