Now, this is customer service.

A photo of a McDonald's employee in Chicago helping a customer in a wheelchair cutting his meal has gone viral. The story behind, detailed on Facebook, is equally heartwarming.

It's proof that kind acts can happen in places you probably wouldn't expect.

McDonald's may often be the punchline of jokes and the subject of stories questioning what exactly is in their food, but this is some seriously good publicity.

Heck, it may even inspire you to wear some of this apparel. Okay, maybe not.