Media Management In An Internet World–Brand Buzz
If you've been in the business for a decade or more, you're still thinking about Nielsens and Arbitrons and books. And information is more readily available than that now--we don't have to wait to see. You can use social media to find out where your consumers are. You can use social media to know what your people are listening to on the radio. Ask them...Find out more about your consumers, listen to them.