MoveOn Keeps Tourism Slogan

BATON ROUGE, La. (AP) — Lt. Gov. Jay Dardenne wants a pro-Medicaid expansion group to stop using the state's tourism marketing slogan in its billboard campaign.

Dardenne said a cease-and-desist notice has been issued to those behind the MoveOn group's billboard, which plays on the state's "Pick Your Passion" tourism message.

The Advocate reports the new billboard funded by MoveOn members is on Interstate 10, outside of Baton Rouge.

It incorporates the state's tourism promotion theme as it criticizes Gov. Bobby Jindal for refusing to expand Medicaid.