The Raising Cane’s River Center is now the new name of the Baton Rouge River Center in the Capital City’s downtown area. Founder and CEO of Raising Canes Todd Graves says this is a big day for his chicken finger company, which was founded near the LSU campus. Graves and his wife were on hand for the announcement.

“I’m a Baton Rouge boy and Gwen and I are all about Baton Rouge. Gwen’s first concert was here, my first concert was here. I grew up going to events at the River Center.”

The Baton Rouge based food chain signed a 10-year naming rights deal worth nearly 4 million dollars. Graves hopes the Raising Cane’s River Center can become an even better entertainment venue.

“We get world class acts here, we get world class exhibits and it’s actually become even better now. This sponsorship is creating dollars to go back into the operating budget, making this an even better place.”