Jaci Russo sit's down with KPEL's Jeremy Lawrence to discuss how to use social media to improve your brand in this week's edition of "Brand Buzz."

Let's remember why we're here and what the point is... It's not to master how to attract a follower or get a 'like' or post a picture. It's about connecting, and...when we really get down to it, that component of engagement requires you to dig a little deeper. Figure out how you're different. Why would people be attracted to you? What makes you so interesting to them that they want to come back and check out your Facebook page again and again?

Check out the rest of what she had to say in the complete interview above.