In this edition of Brand Buzz, KPEL's Jeremy Lawrence sits down with Jaci Russo take a look at the financial industry and ways that banks can use social media to build their brands.

Some industries use it real well...banks are one of the last of the holdouts...I think they are really missing the boat. This is a great opportunity for banks to connect with people online.

To hear the rest of what Jaci had to say, click below.