How do you get your advertising to stand out during a time when we are all seeing and hearing nothing but political ads?  Jaci Russo has some ideas and stopped by the Afternoon Drive Home to share them with us.  Russo said that the most important thing you can do is stand by your brand in any marketing message.  Russo added,

Don't be the guy who has a pretend political ad because he thinks it would be funny to blend in and look like the rest of the candidates.  It's a sure way to have your target audience hate you forever.

She also suggested that you connect directly using social media.

Hear the entire conversation with Jaci Russo below: