Survey Finds Small Business Saturday Gaining Popularity
Tomorrow is Small Business Saturday and local, independent businesses are expecting a big day. Spokesperson for the National Federation of Independent Businesses in Louisiana, Todd Pack, says a recent survey shows more people than ever are aware of Small Business Saturday and 62% of those plan to shop at small retailers.
“This small independent businesses will have unique merchandise. You’ll have often better customer service because you’re dealing directly with the owner,” Pack said.
Pack says those who plan to shop locally on Saturday say they value the contributions these local businesses have on the community.
“89% say that Small Business Saturday encourages them to shop small all year long, not just during the holiday season and that’s really the point of Small Business Saturday,” Pack said.
The Small Business Saturday Consumer Insights Survey also found 63% of shoppers are willing to spend a little more on an item if it comes from a locally owned business. Pack says this is really exciting news for small business owners.
“It’s a chance for them to shine, you’ll see small businesses will have a lot of door busters and special deals on Small Business Saturday just like the big stores,” Pack said.