Creating meaningful content. It's what many of us strive to do, especially in business. And social media allows businesses to make that connections with their customers.
Brand Strategist Jaci Russo stops by for her weekly Brand Buzz segment to share how she and her husband started their business, taking you from the beginning (where she didn't take no for an answer) to where they are today, a decade and a half later.
Jaci Russo of Razor Branding joined Brandon and Bernie for her weekly Brand Buzz segment this morning to talk about the success of Russo's campaign for Lafayette General, it's coverage in a recent magazine article, and how the campaign is an example of what Russo calls 'branding for the greater good.'
Jaci Russo joined Bernie and Brandon for her weekly Brand Buzz segment on Acadiana’s Morning News and offered her insight on how to assess the performance of the advertising agency that represents your business as well as the sad state of Louisiana sports.
Jaci Russo shared her thoughts on what political candidates can do to encourage greater voter turnout while also better ‘building their brands’ in this week’s Brand Buzz.
Working outside the office rather than being tied down to a desk is becoming an accepted practice, but many business owners don't realize there are a bevy of tools available to make that practice more streamlined and effective.
If you're going to invest in having a website, you need to make sure you're not doing so just to have one, according to Jaci Russo during her Monday morning Brand Buzz segment.
The dress--yes THAT dress, the one that is most definitely gold and white--served as a reminder for Jaci Russo and her team at Russo Group, as well as any business owner trying to get their message out to the consumer, that each person processes things differently.
Jaci Russo questioned the cost and creativity of the new logo for the World Trade Center, saying the logo did not provide the emotional connection that wise brand leaders are encouraged to attain.
Believe it or not, those logos you normally associate with well known companies--the multi-colored peacock feathers of NBC, the famous Apple of Apple--are not logos at all but rather symbols that represent the company's brand.