Jaci Russo

Your Social Media Comments Are Public And Permanent
Your Social Media Comments Are Public And Permanent
Your Social Media Comments Are Public And Permanent
We have all seen it.  A friend posts something that you know they will regret later.  Or maybe it was you, who posted something about work or a friend, not meaning for it to get back to them.  We sometimes forget that the things that we put on Facebook and Twitter are very public and quite permanent...
Super Bowl Commercial Wrap-Up – Brand Buzz
Super Bowl Commercial Wrap-Up – Brand Buzz
Super Bowl Commercial Wrap-Up – Brand Buzz
As we wrap up what happened at the Super Bowl, many people, since they are not Ravens or 49ers fans, were paying more attention to the commercials.  But were they good this year?  Jaci Russo came on the Afternoon Drive Home and shared her thoughts with us...
How Google Places Works For You – Brand Buzz
How Google Places Works For You – Brand Buzz
How Google Places Works For You – Brand Buzz
You may not know it, but you already know what Google Places is.  In fact, you have likely already used it.  Still, if you are in business, you need to know about this handy tool to be able to help get more customers. Jaci Russo stopped by the Afternoon Drive Home and talked about this great tool to help your business...
Breaking Your Brand – Brand Buzz
Breaking Your Brand – Brand Buzz
Breaking Your Brand – Brand Buzz
Can we learn a valuable lesson from what happened to Lance Armstrong and Manti Te'o and apply it to branding?  According to Jaci Russo, you can.  She stopped by the Afternoon Drive Home to talk about how easy it is to break your brand and how hard it is to rebuild it...
E-commerce And Social Media – Brand Buzz
E-commerce And Social Media – Brand Buzz
E-commerce And Social Media – Brand Buzz
With the coming of the new year, do the rules stay the same on using social media to build your brand?  Jaci Russo visited the Afternoon Drive Home to talk about it, particularly in the realm of Ecommerce. Russo said that 2013 will be the year of Ecommerce...
Standing Out During Political Season – Brand Buzz
Standing Out During Political Season – Brand Buzz
Standing Out During Political Season – Brand Buzz
How do you get your advertising to stand out during a time when we are all seeing and hearing nothing but political ads?  Jaci Russo has some ideas and stopped by the Afternoon Drive Home to share them with us.  Russo said that the most important thing you can do is stand by your brand in any marketing message...
The Medium Is Only Part of The Message – Brand Buzz
The Medium Is Only Part of The Message – Brand Buzz
The Medium Is Only Part of The Message – Brand Buzz
We have heard it said that the medium is the message over and over again.  But, Brand expert Jaci Russo thinks that the medium is only part of the picture.  She stopped by the Afternoon Drive Home and talked about how the message can make a ton of difference when you have it saying something that matters...
Getting Attention with QR Codes – Brand Buzz
Getting Attention with QR Codes – Brand Buzz
Getting Attention with QR Codes – Brand Buzz
You've seen them everywhere.  The QR Codes are on posters, on boxes at the store, on the shelves.  Many businesses are using them, but how can you make use of them?  Branding expert Jaci Russo stopped by to talk with us on the Afternoon Drive Home and talked about how to use them and how to not use them...
Showing Thanks with Social Media : Brand Buzz
Showing Thanks with Social Media : Brand Buzz
Showing Thanks with Social Media : Brand Buzz
In this edition of Brand Buzz, Jaci Russo sits down with KPEL's Jeremy Lawrence to talk about how to build your brand by: - Thanking customers when they comment -  Making a point of noticing birthdays or significant events -  Using pictures to build a relationship Hear the rest of the conversation below:
A New Social Path: Brand Buzz
A New Social Path: Brand Buzz
A New Social Path: Brand Buzz
In this edition of Brand Buzz, KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about a new social media app that could be huge in 2012 and how you can use this tool and others to build your brand.  

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