Can we learn a valuable lesson from what happened to Lance Armstrong and Manti Te'o and apply it to branding? According to Jaci Russo, you can. She stopped by the Afternoon Drive Home to talk about how easy it is to break your brand and how hard it is to rebuild it...
Thursday night, part one of Oprah Winfrey's interview with cyclist Lance Armstrong aired. Oprah, as is her style, got right to the point, and Armstrong, we guess to his credit, answered her directly.
As you may have heard by now, Lance Armstrong sat down with Oprah Winfrey for a two-and-a-half-hour interview on Monday where he admitted to using performance-enhancing drugs during his seven-year run as champion of the Tour de France. The interview will air on Winfrey's OWN network on Thursday and Friday nights.