"His charm is so contagious, vaccines have been created for it." "He is the only man to ever ace a Rorschach test."  "Alien abductors have asked him to probe them."

It didn't take long for the former "Most Interesting Man In The World" to find a new job. Johnathan Goldsmith nearly tripled sales of Dos Equis beer in his decade of portraying the wry character in a series of tongue in cheek commercials that I, and apparently many others, found very entertaining.

The folks in charge of marketing at parent company Heineken decided it was time to replace the 77 year old Goldsmith with a younger character, who has yet to be revealed. They sent him out with a bang!...A one way trip to Mars.

Goldsmith has a new gig in public service announcements for the Vermont Make A Wish Foundation, according to CBS News. He currently resides in Manchester, Vermont.