In this edition of "Brand Buzz," KPEL's Jeremy Lawrence and Jaci Russo discuss how you can use the tools of social media to connect with your audience in a different way than others.

We wrap ourselves in the cloak of industry norms...you've got to have an actual point of differentiation in the product or service that you offer, it starts there. But you also have to market differently.

For the rest of the interview with Jaci Russo, click below:

To watch one of the Blendtec videos that Jeremy and Jaci were talking about, look below: