In this edition of "Brand Buzz," KPEL's Jeremy Lawrence sits down with Jaci Russo to chat about why word of mouth is more powerful than advertising.

The idea is to put your message out there in a positive way...If you are out connecting with people online, then you may not be the first person that sees a negative comment, but one of your advocates is, and they jump to your defense. And how powerful is that...that's going to be way more powerful than you commenting about yourself.

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