Any business with a web presence must do more than just maintain their website or Facebook page. Those companies must also be able to consistently generate original content as well.

Jaci Russo, who joined "Nathan & Bernie in the Morning" for her weekly "Brand Buzz" segment, said finding ways to put together such content, while maintaining the other aspects of the business, does not have to be so daunting.

Part of doing that is providing "thought leadership." That involves sharing your expertise, Russo said. And while it's extremely important to read other websites and publications about your industry, you should never copy and paste that information but, rather, add your own opinion.

To listen to the full interview with Russo, click on the 'Play' button below.