On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed how to maximize your location.

Russo said her staff at The Russo Group made the most of their location for Festival International.

Our creative department designed this gorgeous banner that we hung across the front of our building and made a little 'check in' sign. It was delightful to see dozens, even hundreds of people checking in from our building in pictures with our sign in the background and now it's a part of all these family photo albums from people who traveled from all over the world to come to downtown.

With a little effort and very little expense Russo said,

It's in the Daily Advertiser, it's in the Advocate, it's in NOLA.com, it's everywhere so it was a great way for us to tie in to what was going on around us. So the point, and the reason we did it was to say, ok, look around you business person what happens around your neighborhood that you could be a part of and find a way to build your brand with very little expense.


Brand Buzz photo Russo Group

To hear more about maximizing your location click the blue arrow below to listen to the entire show:

To get more great information on branding visit Jaci's blog www.razorbrandingblog.com.