New York Jets running back Isaiah Crowell pulled off a touchdown celebration to remember against his former team, the Cleveland Browns.

After getting into the end zone, Crowell greeted fans of his former team to him pretending to wipe his butt with the football.

That undoubtedly got him an unsportsmanlike conduct penalty during the game, and awaiting a fine from the NFL. Well, the fine came down on Tuesday (10/2). His celebration would cost him $13,369.

What he probably wasn't expecting was an endorsement deal. He got that too! A company called Dude Wipes chose him to endorse their product. It probably goes without saying what Dude Wipes are, but if you need a little more explanation, they are a personal hygiene company that touts an alternate to toilet paper for men.

Given his touchdown celebration, it makes sense, right?