Why A New Car Commercial Resonates With Women

Bernadette Lee and Brandon Comeaux were joined by Jaci Russo on "Acadiana's Morning News" for another segment of "Brand Buzz" to talk about why a new Acura commercial is creating such a buzz.

Russo says the commercial really resonates with mothers.

The basics premise of the commercial is that instead of using crash test dummies that look fake for their safety testing, the commercial shows almost real people, represented by a mom, a dad and two kids.

The slogan that appears is “When you don’t think of them as dummies, something amazing happens.”

Russo says this commercial, "...the point is made. Acura takes the safety of its vehicles very personally and it really matters."