Why A New Car Commercial Resonates With Women
Russo says the commercial really resonates with mothers.
The basics premise of the commercial is that instead of using crash test dummies that look fake for their safety testing, the commercial shows almost real people, represented by a mom, a dad and two kids.
The slogan that appears is “When you don’t think of them as dummies, something amazing happens.”
Russo says this commercial, "...the point is made. Acura takes the safety of its vehicles very personally and it really matters."