Last week, Mitt Romney‘s campaign adviser, Eric Fehrnstrom, likened his candidate’s plan to retool and change message once he secured the GOP nomination to the classic toy the Etch-A-Sketch. “You can kind of shake it up and we start all over again,” Fehrnstrom said during the now notorious CNN interview.

While changing courses for a general election is pretty standard practice, it’s not something a presidential candidate’s adviser is supposed to brag about. Let alone explain so colorfully, as Fehrnstrom did.

But the Romney’s campaign loss is Etch-A-Sketch’s gain, as it’s been decades since there has been this much talk of the iconic (and, really, quite baffling) children’s toy.

To capitalize on the increased chatter, Ohio Art, which makes Etch-A-Sketch, has just come out with a politically-based ad campaign. In one of the print ads, Etch-A-Sketch proclaims they “have a right nob and a left nob for each political party.” In another, an Etch-A-Sketch screen reads “Etch-A-Sketch is a lot like politics in that there is a lot of gray area.”

Quick thinking, guys. Now it’s Dr. Pepper’s turn to see if they can do anything with Joe Biden’s recent soda-based gaffe.

Etch a sketch