As major retailers are feeling the squeeze from shifting consumer habits and the latest economic pressures, Louisiana shoppers may want to keep an eye on future trips to Target.

Target’s latest earnings report shows sales have dropped more than expected—down 2.8% year-over-year—leading to a cautious outlook for the rest of 2025. In a recent press briefing, CEO Brian Cornell addressed "growing concerns" about potential price increases, citing ongoing tariff issues and consumer pushback following the company’s rollback of diversity, equity, and inclusion (DEI) initiatives.

While Target says it would only raise prices as a "very last resort," the warning is enough to raise eyebrows for Louisiana shoppers who already feel the pinch at the register.

“We still have many levers to pull before passing costs onto consumers,” said Cornell. “But tariffs present a real challenge.”

The warning from Target comes as other major retailers like Walmart have also sounded the alarm on potential price hikes due to international trade uncertainties and shrinking profit margins. Several brands—including Apple, PepsiCo, and UPS—have publicly acknowledged the expected financial hit from ongoing and proposed tariffs.

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In Louisiana, where shoppers rely on Target for everything from groceries to back-to-school basics, even small increases could be felt by families and households already struggling with inflation.

Target also pointed to sales slumps sparked by political backlash, particularly after it rolled back DEI programs and faced criticism from both ends of the political spectrum following Pride Month controversies.

For now, price increases at Target aren’t confirmed, but they aren’t completely off the table either. Louisiana consumers may not see an immediate change at checkout, but many will be watching.

Do you think Louisiana shoppers can afford another price hike? Tell us what you think.

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