![Jack In the Box’s 2013 Super Bowl Commercial Is a Hot Mess](http://townsquare.media/site/36/files/2013/02/jackintheboxhotmess.jpg?w=980&q=75)
Jack In the Box’s 2013 Super Bowl Commercial Is a Hot Mess
Jack in the Box thinks the best way to get people to buy their sandwich is to call it a "Hot Mess." Is this the most questionable marketing decision of the 2013 Super Bowl?
The ad features Jack in the Box's pretty creepy mascot in an '80s hair band, singing about said sandwich (we think). There's an attempt at humor at the end, that we're not sure how to feel about, when we're shown the clown-faced terror explaining to his son how his parents met.
Is this the most disturbing commercial of Super Bowl 2013?
More From News Talk 96.5 KPEL
![‘Typical Americans': New Super Bowl Ad Will Bring Goosebumps](http://townsquare.media/site/34/files/2016/11/GettyImages-533821976.jpg?w=980&q=75)
![Hogan, Slimer, Alf and Fellow Icons of the 80s Reunite for RadioShack Commercial](http://townsquare.media/site/341/files/2014/02/RadioShack1.jpg?w=980&q=75)
![10 Best Super Bowl Commercials of 2014](http://townsquare.media/site/341/files/2014/02/budweiser.jpg?w=980&q=75)
![Scarlett Johannson’s Uncensored SodaStream Super Bowl Commercial Found](http://townsquare.media/site/341/files/2014/02/Sodastream.jpg?w=980&q=75)
![Two of These Five Amazing Doritos Ads Will Play During the Super Bowl](http://townsquare.media/site/341/files/2014/02/Doritos.jpg?w=980&q=75)
![Hyundai Goes Sincere and Sinful with Twin Big Game Commercials](http://townsquare.media/site/341/files/2014/02/Hyundai.jpg?w=980&q=75)
![Engineers Earn Their Wings in VDub’s Big Game Commercial](http://townsquare.media/site/341/files/2014/02/Volkswagon.jpg?w=980&q=75)
![Little Adrian Scores for Green Bay in This Heartfelt Super Bowl Ad](http://townsquare.media/site/341/files/2014/02/Coca-Cola.jpg?w=980&q=75)
![Bottom Slapping is Delicious in Heinz Super Bowl Ad](http://townsquare.media/site/341/files/2014/02/Heinz.jpg?w=980&q=75)