![LA Filmmaker Uses Homeless To 'Rebrand' Abercrombie & Fitch](http://townsquare.media/site/36/files/2013/05/Screen-Shot-2013-05-15-at-9.12.55-AM.png?w=980&q=75)
LA Filmmaker Uses Homeless To 'Rebrand' Abercrombie & Fitch
News of Jeffries' comments has led to enormous an amount of criticism for A & F, particularly from Greg Karber. Karber, a filmmaker from LA, expressed his disappointment in the clothing company's marketing strategy by creating a film that attempts to 'rebrand' A & F.