Brand Buzz

Reaching your company's fundraising goals does not have to be a headache.

When it comes to traditional, old-school advertising, the outdoor billboard always seems to come to mind.

How can small businesses benefit from Pokémon Go? Our branding expert Jaci Russo explains.

Creating meaningful content. It's what many of us strive to do, especially in business. And social media allows businesses to make that connections with their customers.

Your business--your brand--can make a mark on the community by establishing a community partnership with a local non-profit organization.

Guided crowdsourcing can have huge benefits, sparking conversations with your customers and learning from their experiences.

Jaci Russo suggests building your brand with a team that reflects your company's style and profile.

What do your potential customers see when they google your business? If it's not what you'd expect, try upgrading your search engine optimization.

Brand Strategist Jaci Russo stops by for her weekly Brand Buzz segment to share how she and her husband started their business, taking you from the beginning (where she didn't take no for an answer) to where they are today, a decade and a half later.

Jaci Russo joined Bernie and Brandon for her weekly Brand Buzz segment on Acadiana’s Morning News and offered her insight on how to assess the performance of the advertising agency that represents your business as well as the sad state of Louisiana sports.

Jaci Russo's "Brand Buzz" can be heard each Monday morning at 7:40 on "Acadiana's Morning News" on KPEL.

Jaci Russo shared her thoughts on what political candidates can do to encourage greater voter turnout while also better ‘building their brands’ in this week’s Brand Buzz.

Working outside the office rather than being tied down to a desk is becoming an accepted practice, but many business owners don't realize there are a bevy of tools available to make that practice more streamlined and effective.

Your online listings are crucial to your business's success. Because customers head to the Internet frequently in order to find information about a business or product, it's imperative that your online information is correct.

How do you narrow your focus in terms of running and branding your business?

If you're going to invest in having a website, you need to make sure you're not doing so just to have one, according to Jaci Russo during her Monday morning Brand Buzz segment.

The dress--yes THAT dress, the one that is most definitely gold and white--served as a reminder for Jaci Russo and her team at Russo Group, as well as any business owner trying to get their message out to the consumer, that each person processes things differently.

As a business owner, there are several different ways for you to embrace the holidays.

Something as simple as refreshing your brand's logo can go a long way in refreshing the image of your brand in the minds of your consumers.

Jaci Russo questioned the cost and creativity of the new logo for the World Trade Center, saying the logo did not provide the emotional connection that wise brand leaders are encouraged to attain.