It's hard for most of us today to understand, but there was a time when the cheapest and most popular forms of entertainment were reading and listening to the radio.
On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed 'Google Ad Words'. With more and more people relying on social media for news content Russo suggested to reach those people,
You've got to use one of the search engines...