Is Texas ‘Demure?’ Is Texas ‘Mindful?’ See Ranking in the Top 10 ‘Demure’ States

The phrase “Very demure, very mindful” has taken social media by storm, but where does Texas stand in the frenzy? A new map based on geotagged data from X (formerly Twitter) reveals that Texans are in the mix, ranking as the seventh most “demure” state in the U.S. The trend, sparked by Chicago content creator Jools LeBron on TikTok, has seen over 400,000 tweets mentioning terms like “#demure” and “#verydemure,” highlighting its widespread appeal.

LeBron’s viral phrase, which originated in an Aug. 5 video where she shared makeup tips for work, has resonated deeply, garnering 49 million views.

The phrase peaked in popularity around August 17th and 18th, and although the buzz has since declined, the trend still echoes across social media. From influencers to brands, and even a comment from President Joe Biden, the term “demure” has been the highest form of compliment in the past month.

Texas’ position at number seven on the list suggests that the Lone Star State is engaging with this trend, but not quite as enthusiastically as its southern neighbors. States like Mississippi and Louisiana lead the rankings, indicating a stronger embrace of the “demure” lifestyle. The data was compiled by WildCasino.ag using trends software and the X API, aiming to capture the nuances of this viral trend.

Despite its slightly lower position, Texas’ involvement reflects the broader appeal of the phrase. While the phrase “very demure, very mindful” may have peaked, its legacy is somehow bigger in Texas—but isn't everything?