![Louisiana’s Float Will Roll in Tournament of Roses Parade](http://townsquare.media/site/36/files/2021/12/attachment-Louisiana-Celebration-Gator-Float-Photo-courtesy-of-Louisiana-Tourism.jpg?w=630&h=420&zc=1&s=0&a=t&q=89&w=980&q=75)
Louisiana’s Float Will Roll in Tournament of Roses Parade
BATON ROUGE, La. (AP) — Louisiana will have its first float in the New Year’s Day Tournament of Roses Parade. That effort is building on what Lt. Gov. Billy Nungesser said has been a marketing bonanza since the state’s float entry in the Macy’s Thanksgiving Day Parade.
Nungesser oversees tourism marketing for Louisiana. He told The Advertiser his office has tracked the equivalent of $15 million in media coverage from the Macy’s Thanksgiving Day alligator float.
The cost for participating in the Macy’s parade is $1.3 million for three years. Nungesser said his office has paid $700,000 to be in the Tournament of Roses Parade for one year, with an option for two more years.
All contents © copyright 2021 Associated Press. All rights reserved.
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